Specializing in Vision Therapy

Practice Management,

Marketing and Public Relations

Since 1988

Helping VT Practices

Survive, Rebuild & Grow

During Challenging Times

Social distancing has presented many challenges to vision therapy practices. Some of the challenges have been easier to navigate than others. Maximizing new patient encounters is one of the most important challenges you need to address.


It is vital that the results of each new patient encounter is maximized and that you don't lose people who need your care. Most patients are lost because they lack the necessary understanding of why the treatment plan is needed.


When patients don't understand what the doctor and/or staff have said they respond in a variety of different ways, some of which include:


"Does my insurance cover it?" This is simple if their insurance does cover it. However, if it doesn't, what do you say? and, how long does it take? do you have enough time before the next patient?


"OK" The patient or parent appears to agree and presents no objections or questions. She may even schedule the appointment before leaving. Only to call back later and cancel it.


"I need to talk to my husband..." While in many cases this can be what is called a 'valid objection,' it can also occur when the parent doesn't understand. This becomes more obvious when the parent seems to 'disappear.'


"We can't afford it." This is a very polite way to close the door to continuing the conversation.


The best case scenario is where the parent asks lots of questions. Unfortunately, the PPE-schedule doesn't give you the time you need. Your staff tries to follow-up to further explain and schedule, but the parent doesn't answer and doesn't return the calls or emails.


Now is the time for an effective strategy, with improved communication skills designed to help parents and patients understand your message quickly and easily so they can move forward with the appropriate treatment.


To help you maximize your patient encounters, increase patient acceptance rate and adherence, our Magic of Case Presentation Workshop, presented by Toni Bristol, is now available LIVE ONLINE.


Find out how to expand your VT practice during this pandemic. Schedule your free phone consultation with Toni Bristol.


We are here to help you be successful, despite COVID-19.


We have been delighted to hear from many of our clients that they have been able to do case presentations through video conferencing with patients starting telehealth-vision therapy when necessary, as well as in-office.

The Magic of Case Presentation is now available LIVE ONLINE


During this workshop you will learn:


How to present VT successfully to private pay patients and ensure overall compliance.


How to successfully deal with the most common objections:


"If insurance doesn't cover it..."


"I understand what you are saying, but..."


"Let me talk it over with my husband..."


"We can't afford it." "Don't have the time."


How to ensure your patients will do whatever is required to get their child (or themselves) the VT they need - regardless of insurance coverage!


How to transition a primary care patient into a Vision Therapy patient effortlessly.


How to successfully approach patients who want a second opinion before proceeding with VT.


The 19 steps critical to ensuring patients will do whatever it takes to get the care they need.


How to discuss the finances.


Proven demonstrations that increase case acceptance and word of mouth.


How to use the Bristol Case Presentation

Method to get maximum case acceptance.

The next ONLINE workshop is being held Thursday through Sunday, Jan 28th to 31st, 2021.


Seating is limited and the workshop fills up quickly, please be sure to reserve your place today.


Click here to register.

For details, schedule a free phone consultation with Toni Bristol today.


During the free consultation Toni will discuss your current situation with you and help you work out a strategy to get you rolling. If you need help with marketing, she will review your options with you.

Senior Consultant, President

Toni Bristol


Toni Bristol began consulting health care practices in 1984 and started specializing in vision therapy practice management and marketing in 1988. She developed the powerful and most effective case presentation method for vision therapy, the BRISTOL CASE PRESENTATION METHOD™.


For more than 30 years, she has helped thousands of optometrists in the U.S., Canada, Australia and Malaysia. Toni has shared the wealth of her expertise internationally through her articles that have been published in Optometry & Vision Development journal, VISIONS, eVisions and VP Today.


In 2003 at the request of the President of the College of Optometrists in Vision Development (COVD), Toni agreed to assist as the Public Relations consultant . She held that position for approximately 10 years until the COVD international office was able to take over in April 2016.


Toni has donated her time generously to COVD and served more than 13 years as a member of the President’s Advisory Council. She has received the prestigious COVD President’s Award three times - 2003, 2008 and 2015 - for her many contributions.


Throughout the years Toni has also donated her time to help the Optometric Extension Program Foundation.

YES! I Want to Know How to Help My Practice Survive, Rebuild &/or Grow for FREE!

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